The meaning of evil eye jewellery is that they are designed to protect the wearer from evil and ward off the evil that has been directed at them. Wearing the bracelet provides both power and protection against evil spirits or bad luck. The evil eye charm is therefore a positive force. It�s easily recognizable and is also one of the strongest symbolic images in the world. In many cultures, it's also believed that it is a form of wisdom which teaches the wearer not to be envious of others' success.